Marketplace.org Case Study

  • Posted on: 7 March 2012
  • By: Christefano Reyes

On November 14, 2011, the public radio program Marketplace from American Public Media — heard by more than 10 million people around the country each week — launched a new website built on top of our new Drupal 7 content management system.

At the Downtown LA Drupal meetup on January 17, 2012, at Droplabs, the team behind that project gave an "under-the-hood" tour of the site, shared its features and talked about about how it was made from concept to launch. Other topics of discussion included:

  • How to migrate 52,000 pieces of content from two different legacy CMSs into Drupal
  • How to change domains while moving to Drupal
  • How to increase your traffic instantly by 35 percent with search engine optimization and good planning
  • How to design and code for future enhancements
  • and, most importantly, what you should do differently

Presenters include: Matt Berger, Marketplace Digital Director; Paul Brent, Marketplace Interactive Designer; and Abhishek Taneja, Marketplace Lead Web Developer

Video: http://blip.tv/ladrupal/episode/5944371  
Comments: http://groups.drupal.org/node/191653#comments