A growth curve has been maintained by the US fashion e-commerce business . In 2013, accessories and apparel sales accounted for 17 percent of their overall retail earnings in the usa, and 2016, it predicted to become a 73 billion dollar marketplace.
The revenues in the US fashion industry are predicted to reach 86 billion dollars in 2018.
You can’t neglect your audience, if you would like to procure a lion’s share of the pie in this business. No wonder, to luxury brands from industry bigwigs, all kinds of fashion houses are trying to maximize their shops for generation customers, that are networking savvy, and essentially start looking into channels for inspiration.
The ‘optimal’ formula
Optimization is all about improving your visibility. So far as fashion websites are involved, the job becomes doubly hard for marketers, as they will need to have an eye for fashion and a profound understanding of digital marketing trends to have the ability to push products in markets that appear to become changed every six months.
Search engine optimization and social networking marketing (SMM) are the two pillars of any style site optimization strategy. Before delving into the subject of fashion website optimization.
Here’s a beginner’s guide to optimization:
Fashion industry is seasonal
It may take to feature in the SERP page. The reason: whilst SEO companies are expected to receive your site rank time, the demands are, and guide Fashion trends. To have the ability to rank on search engines – Yahoo, Google and Bing’s first page – this year, when people will begin trying to find key terms that are such, companies have to begin their SEO works at least three months.
Given the nature of the business, fashion SEO involves the following approaches for any attire category:
• In depth analysis of trend data
• lots of brainstorming to zero in on the ideal keyword phrases, having the ability to forecast the forthcoming season’s leading silhouettes, colours and product types
• Target key words which are season-specific such as ‘Fall-winter style’, cheap chanel handbags and so on.
Reaching out to clients on sites such as Twitter Facebook and Pinterest can lead to increases in brand loyalty as well as in sales. Have a leaf such as Zara, Burberry and Victoria’s Secret, that are currently capitalizing on over 22 million Twitter users and the 400 million Facebook users to make ripples.
Below are a strategies that top media marketing companies are currently employing to enhance the viability of fashion brands:
Give an experience: Burberry, the luxury couture brand makes it a point to unveil their own collection on Instagram and Twitter prior to hitting the runway.
Use visuals: Zara that boasts 9,000 fans across their channels, puts great emphasis on sharing images of their collections .
Provide real time customer support: casual wear bigwig and Jeans, Levi Strauss has mastered the art of providing customer service.
“The best color in the entire world is the one which looks good, on you!”
This statement holds true of fashion website optimization. An fashion sense isn’t about following the tendencies, but about tweaking them depending on your looks, and taking cues from them and comfort to generate a style statement. When you’re optimizing a style e-commerce store, ensure that you offer fashion solutions that are personalized. Bear in mind, there is no apparel in this world!